Marketing Plan Audit

The detailed audit consists of a review and critical assessment of the destinations. The destinations are Clare Valley, Limestone Coast, Riverland, and Light Region. Each destination has a tourism plan or marketing plan and all of them are attached in the files to help you to take information from them and to complete the tasks.

The tasks are conduct a detailed audit of the marketing plan.
These are the requested tasks to do analyses (The detailed audit consists of a review and critical assessment of the destinations of):

1- Viability of target market segments (300 words)
2- Marketing mix (400 words)
3- Marketing communications’ strategies and Distribution channels identified (500 words)

The task is to conduct a competitive analysis of the destinations

Hint: The competitors (Limestone Coast, Riverland and Light Region) and the main case (Clare Valley)

Note: Expert and critical evaluation of the case through evidence of analysis of the viability of target market segments, analysis of the marketing mix, and effectiveness of the marketing communications’ strategies and Distribution channels identified.

The number of using references are not specified BUT maximum 10 and you can use the tourism & marketing plans of the four destinations as references.
So, it is ok to use additional information from other sources.