Creating the Marketing Mix in Business

Marketing research is conducted to collect, record, analyze, and interpret data relative to your business market and product category. Global market research is done with the same purpose; however, the scope of the research is for organizations conducting business on a worldwide scale.

“1. Explain the types of information you can find using each marketing research tool.
2. Analyze and explain the purpose of using each of the marketing research tools.
3. Explain which of these tools you would use to determine where the greatest need for baby formula is. Provide evidence from the tools to defend your position.
4. Explain why it is important to utilize more than one tool to determine marketing opportunity for brands? ”