As a business manager, you may encounter situations that require a wide variety of
communication responses. For this assessment, you will be creating a portfolio of
communication documents. Please appropriately format each communication for the message
type.
Your submission must be your original work. No more than a combined total of 30% of the
submission and no more than a 10% match to any one individual source can be directly quoted
or closely paraphrased from sources, even if cited correctly. An originality report is provided
when you submit your task that can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by
more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions
of the course.
Create a portfolio of communication documents based on one of the scenarios by doing the
following:
A. Compose a motivational email to internal staff that discusses two advantages and two
disadvantages of the product and explain how to mitigate the disadvantages should they occur.
B. Compose an informational email to external stakeholders (i.e., investors, shareholders) that
discusses two distinct organizational and/or financial impacts the product will create.
C. Compose a consumer-facing blog post that highlights three distinct benefits of the product and
informs the consumers what sets this product and/or business apart from others in the industry.
D. Compose a persuasive letter to the business partner to discuss their challenges in meeting
your production needs.
E. Compose responses to the customer complaint about the product that was posted on the
company’s social media page by doing the following:
1. Develop a public response that acknowledges the customer complaint and improves the company image within the social media page.
2. Develop a direct private message with a proposed adjustment (resolution) for the customer.
F. Evaluate the communication strategies and methods (i.e., email, letter, blog, and social media)
used in items A–E by doing the following:
1. Explain how the communication strategies support or do not support the desired outcomes
and provide examples to support your conclusion.
2. Explain how the four communication methods effectively or ineffectively serve the target
audience and provide examples to support your conclusion.
G. Acknowledge sources, using APA-formatted in-text citations and references, for content that is
quoted, paraphrased, or summarized.
H. Demonstrate professional communication in the content and presentation of your submission.