Packaging Design Brief Product

TLMT351 I001 Winter 2022
Instructions: Assume you are the packaging engineer for a large consumer products company. In this company, the Packaging Design Briefs are initiated by the marketing group and forwarded to the Package Engineering group. You currently are working on three packaging design briefs. Copies of these design briefs are attached. Note that the marketing department has completed some information on each brief and the Package Engineering department will complete the remaining information.

1. Choose one brief and complete the information on the brief. Using what you have learned in the class, complete the information needed on the design brief. Please include justification of your responses when requested. You are making judgment calls based on the information that you have been given and also based on what we have learned in the class.

2. Complete a PowerPoint Presentation. The PowerPoint presentation should reflect the outcome of completing the design brief as well as other aspects you deem necessary in presenting, you need to have at least 10 slides, including an introduction slide and a reference.

3. Complete a video for your presentation using Kaltura (additional instructions are attached and provided in the Announcements).

Once completed, upload the brief, presentation, and video for grading. Your responses will be graded based on your demonstration of the concepts studied in the class. Again, select only ONE brief to complete the final project.

Please start early and if you experience any issues with Kaltura, contact IT for assistance.