As Advertising Manager for your company, you are responsible for making sure all ads produced for items on sale every week are accurate. This week, however, you noticed that some items were mislabeled with the wrong prices and that the ads are being distributed nationwide instead of the regularly targeted zones.

To correct the problem would require your company to recall the old ads, print new ads, and distribute them at a higher rate per piece. The overall cost, in the end, would be $125,000 over the budget. What would your decision be and how would you defend your actions to the CEO?