Brand Equity What’s in a Brand?

The Interbrand (2014) report shows the change in value of 100 global brands. Review the report and identify one brand from the following sectors: Business Services, Diversified, Financial Services, and Technology.

Post an assessment of the chosen brand and branding tactics, including the following:

• A description of your chosen brand along with the most valuable or insightful conclusion regarding the brand, branding tactics used, and the brand’s overall value
• A prediction of whether the value (i.e., its equity) will increase or decrease in the next few years, including a rationale with examples and/or references
• A recommendation for at least one tactic a company with which you are familiar can use to enhance its brand equity