For this discussion post, pretend you are an assistant in the marketing department for the Carolina Hurricanes. Your marketing team just released the sales promotions schedule for the season, and your boss has asked you to brainstorm how to make one of the theme nights an all-encompassing promotion that touches each area of game day. Complete this “Promotions 360” worksheet for one theme night on the Canes schedule and attach this completed worksheet to your Module 4 Discussion post.

Promotions 360

	Strategies/Tactics
Theme
Reasoning/Details
Ticket Deals
Social Media
Video Content
Advertising
Press Release
Giveaway
Concessions
Mascot/Spirit
In-Game Audio (Canned/Live)
Team
Pregame Activities
In-Game Activities
Post-Game