Sustainable business

As you are completing your case analysis, consider these questions as guidance to things you will want to consider. Do not treat these questions as a Q & A for your analysis.

What is sustainable development?

Is the oil industry a sustainable business? Why or why not?

How should one decide if a particular business is sustainable?

Is it a bank’s role to regulate a business?

What are the risks of lending to businesses some stakeholders deem unsustainable?

How does a bank decide what is a sustainable lending practice?

How should banks respond when pressured by an interest group?

What recommendations, as a corporate communications professional, would you make to RBC’s executive team? What is your rationale for your recommendations?